Social Media Marketing –
Curating 7 accounts
Over the last 8 months, I experimented with different approaches to social media growth. Each account represented a unique audience—from art and lifestyle to startups and local businesses.
What I delivered:
- Created video content, photo campaigns, and event coverage.
- Developed strategies tailored to each platform’s algorithm.
- Collaborated with teams to align branding and visuals.
Result: Growing combined reach to over 190,000+ users
Cases
Case 1: Subwire – AI-Powered Streaming Platform
Challenge: Subwire, an AI-powered online streaming platform, needed an Instagram ad that not only explained what the platform is but also captured its unique, energetic vibe. The catch: all materials had already been filmed, so the challenge was to transform existing content into something fresh and engaging.
Project duration: 2 weeks
Strategy: Focus on storytelling through editing—repurposing the footage into a concise, dynamic ad that introduced the platform’s features while appealing to a young, tech-savvy audience.
Execution:
- Re-edited the client’s raw footage into a short, engaging IG ad.
- Emphasized pacing, transitions, and music choice to reflect Subwire’s bold and modern identity.
- Ensured the final cut highlighted both the platform’s functionality and its lifestyle-oriented vibe.
Outcome:
- Delivered a polished ad that conveyed Subwire’s message clearly and effectively.
- Helped the brand differentiate itself visually in a crowded digital market.
- Reinforced Subwire’s identity as an innovative, AI-driven platform.
Case 2: Remeslo – Handmade Art Shop
Challenge: Remeslo, a newly launched handmade art shop, entered the market with no social media presence and zero audience. The goal was to build brand identity from scratch and establish an initial follower base.
Project duration: 2 months
Strategy: Create a visually cohesive and storytelling-driven social media presence that not only showcased the finished products but also highlighted the process of creating the art pieces. By selling the idea and story behind each work rather than just the object, we positioned Remeslo as an authentic and creative brand.
Execution:
- Set up and curated Remeslo’s social media accounts.
- Organized a series of product and process photoshoots, capturing both the items and the craft behind them.
- Developed consistent posting and storytelling strategies to reflect the values of creativity, craftsmanship, and sustainability.
Outcome:
- Grew the audience from 0 to 300 engaged followers in just 2 months.
- Established Remeslo’s visual identity as a shop rooted in authenticity and artistry.
- Positioned the brand in a unique way—selling the idea, not just the product—which differentiated it from competitors and attracted a loyal niche audience.
"Art in Hands" Post series
Product photography
Case 3: Real Estate Company – Entering the AI Niche
Challenge: The company wanted to refresh its digital presence and reach younger audiences but was relying mainly on traditional, long vertical videos that weren’t driving engagement.
Project duration: 1 month
Strategy: I proposed a creative campaign built around AI-generated content, a niche no real estate company in the city had tapped into before. The idea was to host a competition where users created their own AI song and filmed a video about the residential complex.
Execution:
- Designed and launched the competition with a monetary for the winner.
- Produced additional short, horizontal videos targeted at Gen Z and Millennials, shifting away from the company’s older content style.
- Ensured the campaign balanced fun, tech-forward storytelling with the company’s brand identity.
Outcome:
- Audience engagement increased 8x compared to previous posts.
- The company established itself as a first mover in the AI niche among local real estate firms.
- Fresh content formats resonated with younger demographics, expanding reach beyond the traditional audience.
*All the content is created in the Russian language, since the company is working the the Russian-speaking audience.
The video personifies the benches placed around the residential complex, presenting them as if they are “waiting” for residents to come and enjoy them. This narrative was designed to create an emotional connection with the audience, shifting the focus from facilities alone to the feelings of comfort, care, and belonging that the brand represents.
Another video in the campaign, The Sounds of Talojärvi, highlights the natural surroundings of the residential complex. By focusing on the peaceful sounds of nature, the video conveys the idea that life in Talojärvi is calm, comfortable, and closely connected to the environment. This approach positioned the complex not just as modern housing, but as a serene lifestyle choice.