LoopU, an AI powered online marketplace for students
It was my dream to create something of my own, where I could have full creative freedom. That’s how LoopU was born — a student-focused online marketplace. The platform allows students to buy and sell items across campuses while keeping the process fun and interactive.
Through this project, I:
- Built a multivendor website with a secure payment system (Stripe integration).
- Designed the brand identity, including colors, style, and voice.
- Developed a narrative-driven brand through two mascots, Loo and Pu, with their own backstory.
- Implemented AI features to make listing, searching, and purchasing items smoother and improve User Experience.
Result: A live, functioning platform currently growing within the Fordham community.
Social Media
Marketing Campaign
Promotional reels
Short videos narrating the mascots’ story while
explaining what LoopU is and how it works.
Instagram post introducing new AI chat bot feature
An Instagram carousel introducing our new AI-powered chatbot,
showing students how it simplifies buying and selling.
Meet Loo
A carousel presenting Loo, our wise and calm mascot,
who represents sellers on the platform.
Meet Pu
A companion carousel introducing Pu, energetic and curious,
who represents buyers and the student community.
